In the 1960s, the Leo Burnett ad agency did a study on truth in advertising. What the researcher determined was that the veracity of the claim had no effect whatsoever on the success of the campaign.
In American politics, the truth is just the lie everyone agrees to. When the opposition lies about you or distorts your position, what matters most is how much voters want to believe the person telling the lie.
Often, as is the case with the current administration, liars get elected.
Read More